Table of Contents

• Overview of the Social Media Community Specialist Role

• Why Join easypaisa as a Social Media Community Specialist?

• Key Responsibilities of a Social Media Community Specialist

• Qualifications and Skills for Success

• About easypaisa’s Digital Banking Mission

• Career Growth in Social Media Management

• How to Apply for the Social Media Community Specialist Job

• Salary and Benefits Insights

• Application Tips to Stand Out

Overview of the Social Media Community Specialist Role

The Social Media Community Specialist position at easypaisa, Pakistan’s first digital bank, offers a dynamic opportunity to shape customer engagement on platforms like Meta and LinkedIn. Based in Pakistan, this role focuses on managing public complaints, monitoring community sentiment, and supporting digital banking initiatives backed by Telenor Group and Ant Group. As a Social Media Community Specialist, you’ll collaborate with Corporate Communications and Customer Experience teams to ensure transparency and uphold easypaisa’s commitment to corporate governance.

This full-time role is ideal for candidates with a Bachelor’s degree and at least 1 year of experience in social media management or customer service. You’ll leverage tools like Meltwater to analyze trends and enhance digital finance services, making this a key position in Pakistan’s growing fintech sector.

Why Join easypaisa as a Social Media Community Specialist?

Becoming a Social Media Community Specialist at easypaisa in 2025 places you at the heart of Pakistan’s digital banking revolution. With fintech and social media management being high-CPC niches, this role offers exposure to customer engagement strategies and digital marketing in a rapidly growing industry. easypaisa, supported by global giants Telenor Group and Ant Group, fosters innovation and transparency, making it an ideal workplace for professionals passionate about digital finance.

This position provides hands-on experience with social media tools and community management, positioning you for career growth in fintech and digital marketing. For insights into social media careers, visit Hootsuite’s Social Media Career Guide (DoFollow).

Key Responsibilities of a Social Media Community Specialist

As a Social Media Community Specialist, you’ll drive customer engagement and maintain easypaisa’s online reputation. Your core duties include:

• Complaint Management: Develop scenario-based responses with Corporate Communications to address public complaints on Meta and LinkedIn, following standard operating procedures (SOPs).

• Sentiment Monitoring: Track emergent issues, customer sentiment, and complaints across social media platforms to ensure timely responses.

• Query Handling: Respond to external-facing queries and complaints on public platforms, redirecting direct message (DM) complaints to the Customer Experience team.

• Issue Escalation: Proactively highlight and escalate emerging issues in community queues to ensure swift resolution.

• Data Analysis: Gather and analyze data using social media tools like Meltwater to report on complaint trends and resolution performance.

• Cross-Functional Collaboration: Work with internal teams (e.g., Corporate Communications, Customer Experience) and external stakeholders (customers, retailers) to enhance digital banking services.

• Reporting: Provide insights and deep dives into customer engagement metrics to support easypaisa’s corporate governance standards.

These responsibilities make the Social Media Community Specialist role critical to easypaisa’s mission of transparency and customer satisfaction.

Qualifications and Skills for Success

To excel as a Social Media Community Specialist, you’ll need:

• Education: Bachelor’s degree in any field, preferably in Marketing, Communications, or Business.

• Experience: At least 1 year in social media management, community management, or customer service.

• Technical Skills: Familiarity with community management tools (e.g., Meltwater, Hootsuite) and proficiency in English and Urdu.

• Soft Skills:

  • Communication: Excellent verbal and written skills for engaging with customers and stakeholders.

  • Organization: Strong attention to detail for managing complaints and reports.

  • Collaboration: Experience with cross-functional projects involving multiple teams.

  • Problem-Solving: Ability to prioritize and address customer issues effectively.

• Additional Skills: Knowledge of digital marketing, customer engagement, and fintech trends.

For skill-building resources, explore HubSpot’s Social Media Courses (DoFollow).

About easypaisa’s Digital Banking Mission

easypaisa, Pakistan’s first digital bank, is a pioneer in fintech, delivering secure and convenient financial solutions to millions. Backed by Telenor Group and Ant Group (behind Alipay), easypaisa drives digital finance with a focus on corporate governance, transparency, and customer satisfaction. The Social Media Community Specialist role supports this mission by ensuring positive online interactions and upholding easypaisa’s reputation in digital banking.

Learn more about easypaisa’s vision on easypaisa’s Official Website (DoFollow).

Career Growth in Social Media Management

The Social Media Community Specialist role is a stepping stone to a thriving career in social media management and digital marketing. By mastering customer engagement, community management tools, and fintech marketing, you’ll qualify for roles like:

• Social Media Manager: Lead platform-wide strategies.

• Customer Experience Specialist: Enhance digital banking services.

• Digital Marketing Analyst: Analyze trends and campaigns.

With fintech and social media management being high-CPC niches, this role boosts your resume for global opportunities. Explore related roles on our Fintech Jobs Page

How to Apply for the Social Media Community Specialist Job

Apply through easypaisa’s career portal or contact their HR team for details. Ensure your application highlights:

• Experience in social media management or customer engagement.

• Skills in community management tools like Meltwater.

• Proficiency in English and Urdu.

Only shortlisted candidates will be contacted. For application tips, visit LinkedIn’s Job Application Guide (DoFollow).

Salary and Benefits Insights

While exact figures aren’t disclosed, Social Media Community Specialist roles in Pakistan typically range from PKR 50,000–90,000 per month, with potential bonuses for performance. easypaisa’s fintech leadership suggests competitive benefits, such as health insurance or professional development. Contact easypaisa’s HR for specifics.

Application Tips to Stand Out

To boost your chances:

• Tailor Your Resume: Highlight social media management and customer complaint handling experience.

• Showcase Skills: Emphasize Meltwater proficiency and cross-functional collaboration.

• Prepare for Interviews: Discuss examples of managing online communities or resolving complaints.

• Network: Connect with easypaisa’s Corporate Communications team via LinkedIn.

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